Project 3_Word In Context

Found Typography: Week 3: 5| Building Front

First of all, the placement of the logo on the building itself is very questionable. Clearly it wasn't thought through properly. Secondly the 'V' is so out of place and just not helping the cause at all. Not to mention that it is placed exactly on the door. It's bein a different color and font set separates it more from the word. Overall, a poor job of typography and of marketing.

Found Typography: Week 3: 4| Wacom Inkling

I find it interesting how the Inkling logo is almost like a progression of type being created.  It's simple in the typeface chosen and yet complex in the execution, which is nice.

Found Typography: Week 2: 3| Giant Name Tag

The tracking is a little awkward on this piece.  Also, the shortness of the bottom of the 'L's makes the word look a bit unbalanced.  Overall it gets it's point across, but could be adjusted and cleaned up a tad.

Found Typography: Week 2: 2| Water Bottle

Project 1_ Typeanalogies

Found Typography: Week 1: 1| Mug

An example of simplicity, yet with a hint of elegance. Very good use of typography, especially for decorative purposes.