Found Typography: Week 3: 5| Building Front

First of all, the placement of the logo on the building itself is very questionable. Clearly it wasn't thought through properly. Secondly the 'V' is so out of place and just not helping the cause at all. Not to mention that it is placed exactly on the door. It's bein a different color and font set separates it more from the word. Overall, a poor job of typography and of marketing.